A brilliant video by Fast Company where John Jay talks about creativity. He is Wieden+Kennedy’s global executive creative director and one of the 100 most creative people in business of 2011 according to Fast Company.

I admire the advice he gives on people in this industry: be a great listener, understand the soul of your client, put yourself in unusual cultures where you don’t belong, get out of your cultural comfort zone, break out of your silo, never let anyone define who you are by their terms. Lessons for life I’d say.

I have to thank Rudhraigh for showing me this video.