5 Rules for a Creative Culture by MailChimp
I just read this awesome article on the creative culture living inside the company MailChimp. I adore there way of working, and on how they focus their goals towards the happiness of the employees.
These are there 5 rules for a Creative Culture:
- Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change).
- Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas.
- Hire weird people. Not just the tattoo’d and pierced-in-strange-places kind, but people from outside your industry who would approach problems in different ways than you and your normal competitors.
- Meetings are a necessary evil, but you can avoid the conference room and meet people in the halls, the water cooler, or their desks. Make meetings less about delegation and task management and more about cross-pollination of ideas (especially the weird ideas). This is a lot harder than centralized, top-down meetings. But this is your job — deal with it.
- Structure your company to be flexible. Creativity is often spontaneous, so the whole company needs to be able to pivot quickly and execute on them (see #1).
The article is a definite must read for those who work in this industry. It reminded me a bit of my year at Hyper Island. There as well we did pranks, dressed up, and we never knew what to expect when we walked in the door. Good times!
